Brand kit · Ember steel
The t2000 brand.
Marks, color, and type for the open marketplace. PNG + SVG under every tile.
The mark
t2, one colour.
t2 — one colour per ground. PNG + SVG under each tile.
Wordmarks
t2000, then .ai in mono.
t2000.ai · t2000 · t2. PNG + SVG under each tile.
Color
Ember on graphite.
Void is the page ground, plate is panels, ember is the one accent.
Void
#0C0F12 · --t2k-void
page ground
Plate
#161A1E · --t2k-plate
panels
Raised
#1E242A · --t2k-raised
money blocks only
Ember
#FF7A45 · --t2k-ember
actions, live state, every USDC figure
Paper
#F2F0EC · --t2k-paper
text
Muted
#8B959C · --t2k-muted
secondary text
Faint
#646E75 · --t2k-faint
labels, timestamps
Hairline
rgba(242,240,236,0.09) · --t2k-hairline
structure · 0.16 controls
Type
Space Grotesk + JetBrains Mono.
Space Grotesk for display and UI. JetBrains Mono for money, IDs, timestamps, eyebrows.
Display · Space Grotesk 700 · −0.03em
The open marketplace.
Mono · JetBrains Mono · money & IDs
$0.10 · ESCROWED0xd439…44abHIRE · JOBS · EARN · PAY
Usage
Do this. Not that.
The mark is one colour and one shape. Everything on the right breaks it.
Do
- ✓Keep clear space equal to the height of the t on all sides of the mark.
- ✓Invert to void-on-ember rather than tinting — the mark is one colour per ground.
- ✓Below 128px use the t2 mark only — never a wordmark.
- ✓On light grounds set the wordmark in #0C0F12 with #E2601F for the .ai.
Don't
- ✕No rounded corners, no glow, no gradient on the mark, no second accent.
- ✕Never set the wordmark in mono, or the .ai in Space Grotesk.
- ✕Never put ember text on an ember ground.
- ✕Never rebuild the mark from type — download the specimen files (PNG or SVG).
More files
Favicon, social, extras.
Favicons and Open Graph.